My name is Justin Boyer. I’m a hands-on marketing leader.

With over a decade of leadership experience in Marketing Strategy, Brand Management, and Creative Direction, I excel at driving teams to develop strategies and content that enrich the brand and generate measurable results.

“Justin created an environment where I felt free to learn, grow, and create for the brand. There was a high level of trust and I felt I could pursue new mediums and ideas. I am proud of what we were able to create together.”

Andy Earl, Photo Director at Nomatic
"I was often impressed by his breadth and depth of knowledge. His ability to mentor each discipline on our team produced original and outstanding solutions for clients."

Kimberly Carlson, Brand & Creative Strategist
"A natural leader, Justin is able to identify team members' strengths and help them leverage those strengths to work successfully towards a common goal."

Kalin Stewart, Director of Consumer Marketing, Skullcandy, inc.
"One of Justin's greatest strengths is his ability to see the white space and move the organization toward it... he repeatedly secured alignment across the organization and then successfully executed on time and on budget".

Patrick Keller, Marketing, Sales, and eCommerce Executive

My Philosophy

By prioritizing open communication, active listening, and setting clear expectations, I guide my teams with a supportive approach, encourage autonomous decision-making, and cultivate a positive, growth-oriented culture. Great results come when the team is thriving.

This has led to some work that I am really proud of.

See the Work

My Leadership Approach

Clear Communication & Accountability

Incorporating the EOS management philosophy of “Identify, Discuss, and Solve,” I work with teams to tackle issues head-on. This creates an environment of mutual accountability in our work and promotes a collaborative atmosphere where feedback is interpreted as a positive and valuable tool for growth and improvement.

Everything is Figureoutable

I approach problems with an open mind, allowing space for good ideas and solutions to reveal themselves. I trust the capabilities of my team and encourage everyone to make essential choices and contribute their unique perspectives, which cultivates a sense of ownership and motivation. This gives everyone the chance to excel and contribute to the team’s success.

I’m an Enneagram 8

I enjoy challenging myself. This trait serves as an inspiration for my team to unlock their full potential. I offer guidance, resources, and personal and professional growth opportunities, contributing to our enhanced collective performance.

Work History

Crew Marketing, July 2022 - August 2023

General Manager, Creative Director

Agency Leadership: Served as General Manager of a full-service marketing agency, overseeing a team of designers, content creators, digital marketing specialists, strategists, and project managers.

Brand and Budget Direction: Directed the development of brand identities, strategies, and marketing budgets for various companies in the Architecture, Engineering, and Construction (AEC) industry, ensuring tailored and effective brand positioning.

Strategy Development: Devised and executed long-term marketing strategies for multiple direct-to-consumer (DTC) product brands, driving brand growth and market presence.

Goal Zero, August 2015- July 2022

Director of Brand Marketing, Creative Director

Omni Channel Campaign Leadership: Successfully led a multi-disciplinary team in developing and rolling out comprehensive product and brand campaigns. Evolved Social Media into a successful sales channel consistently performing above 10x ROAS.

Strategic Partnerships: Forged and nurtured high-profile partnerships with brands like Nissan, Nikon, and Airstream, leveraging these for impactful activations. This led to tripling unaided awareness from single digit to above 20%.

Social Media & Ambassador Strategy: Managed celebrity ambassador team, including Alex Honnold, Renan Ozturk, and others. Achieved a consistent 30% year-over-year growth in social media audience over four years, significantly boosting video views and impressions.

Budget Management: Expertly created and managed multi-million dollar marketing budgets, including tradeshow and consumer events, paid and organic social media, content production, and ambassador programs. Led to explosive growth in B2B and retail channels.

Creative Direction: Spearheaded the comprehensive update of the Goal Zero brand and set the strategy and style for all Goal Zero creative projects, including packaging, advertising, event design, retail merchandising, video production, product launches, and social media campaigns.

Leef, May 2012 - July 2015

International Brand Marketing Manager, Graphic Designer

International Collaboration: Served as the primary marketing liaison with international distributors and sales teams, facilitating effective communication and strategy implementation.

Trade Show and Channel Marketing: Managed the design and execution of comprehensive trade show and channel marketing programs, creating impactful assets like merchandising displays, brochures, posters, and ads to enhance awareness and accelerate sales.

My name is Justin Boyer. I’m a hands-on marketing leader.

“Justin created an environment where I felt free to learn, grow, and create for the brand. There was a high level of trust and I felt I could pursue new mediums and ideas. I am proud of what we were able to create together.”

"I was often impressed by his breadth and depth of knowledge. His ability to mentor each discipline on our team produced original and outstanding solutions for clients."

"A natural leader, Justin is able to identify team members' strengths and help them leverage those strengths to work successfully towards a common goal."

"One of Justin's greatest strengths is his ability to see the white space and move the organization toward it... he repeatedly secured alignment across the organization and then successfully executed on time and on budget".