After 18 years, GCI was ready to elevate its brand to match the craftsmanship that they are known for.
We worked with them to strengthen their company foundation by defining their Brand Promise, Target Audience, and Core Values. We then designed a Brand Identity to match their ambition by updating their logo system, typography, color palette, and visual style.
GCI Rebrand
General Manager / Creative Director
The Workhorse
The GCI logo embodies the timeless qualities of perseverance, humility, and strength to pull together. It is a reminder to work with unwavering grit and resilience.
GCI is committed to advancing its craft through groundbreaking innovation and mentorship. They reward hard work and tenacity with opportunities for growth, learning, and development.
