Brand Management
Leef is a consumer product brand founded on the ethos of “Designing products that people want to own,” they started by manufacturing USB drives and memory cards. In 2014, they introduced the first mobile memory device to easily share files between phones, tablets, and computers before 'airdrop' was an option.
We had a lot of fun challenging ourselves to create products and marketing material that were both aesthetically pleasing and useful in this commoditized industry.
Brand Marketing Manager / Graphic Designer
As a relatively small player in a vast market, it was imperative that our packaging and displays stand out from the competition. One way we did this was by offering a family of countertop ‘impulse purchase’ displays to make it easy for our retail partners to put our product in front of the most people possible.
Retail Strategy
