Quinn Brett Rides the Tour Divide.
“Power Moves” is a Video Series I created to highlight people doing extraordinary things using Goal Zero products. This story documented Quinn Brett's pursuit of the Tour Divide or “Great Divide Mountain Bike Route.”
Key Brand partnerships: Adidas Terrex, Giro Helmets, Traeger Grills
Accolades: 5M+ Earned Media Impressions, 10+ Earned Media Placements, Boulder International Film Festival, World Trails Film Festival
Creative Director / Director of Brand Marketing
2,450 miles, 25 days, 1 adaptive hand bike. Quinn Brett, an accomplished athlete who also happens to be paraplegic, became the first documented adaptive cyclist to complete the Great Divide Mountain Bike Route. Armed with a custom Reactive Adaptations handcycle equipped with a built-in motor, Quinn and biking partner Joe Foster set off on the annual Great Divide Mountain Bike Route from the year’s starting point in Eureka, Montana, to Antelope Wells, New Mexico.
They labored through 149,664 feet of vertical gain, over a trail littered with obstacles that would make any mountain biker do a double take – fallen tree limbs, heat waves, and those pesky tipping points while climbing. And yet, Quinn charged on with the help of her handcycle’s built-in motor that assisted her ascents, powered along the way with the Goal Zero Yeti 3000X.
Additional Credits
Andy Earl // Trip CoParent, Copywriting, Photography, Cinematography, Post Production
Robert Prechtl // Stokeman, Cinematography
Ramble Media // Cinematography