Ode to the Road: Celebrating 10 Years of Goal Zero.
Every good road trip is made up of two things: a sense of adventure and people to share it with. In celebration of the 10-year anniversary of Goal Zero, we partnered up with a bunch of other great brands and took a road trip across the American West to meet up with people who helped shape the Goal Zero story.
Each stop brought a unique adventure—from climbing in the Alabama Hills to solar installations in Monument Valley, a fancy off-grid dinner party, zipping around the Utah desert on electric-powered bikes, and more.
Creative Director / Director of Brand Marketing / Trip Dad
Key Brand Partners
Campaign Activation
The campaign kicked off at the Outdoor Retailer Show that summer. Then, we launched a 7 part mini-series and invited our fans to follow along each week as we released a new episode showcasing a different facet of our brand and told the stories of those we met along the way.
Our brand partners shared relevant content on their own social media channels.
Alabama Hills Offgrid Photoshoot
Stop number one on our road trip landed us in the Alabama Hills, where we met up with ambassadors Brody Leven and Ted Hesser. We pulled these two together for a weekend of exploration, climbing, and photography. It's not easy to capture an image that will do this place justice, but our crew did just that. This video is a BTS view of “What goes into getting the shot.”
Ice Cream along the PCT
Thru-hikers on the Pacific Crest Trail embody the “Get out, Stay out” Goal Zero mentality, logging 2,650 miles on foot over four months. When Robbie Kerback, Product Manager at Goal Zero and a PCT thru-hiker himself, suggested we power a trail magic station for stop number two on our road trip, we readily agreed.
Our crew set up camp at Walker Pass Campground at mile 645. Here, with the help of our friends Katie Boue and Spaghetti, we served up ice cream cones, brats, beers, and more to deserving hikers.
Off-Grid Dinner Party on the California Coast
Set high up on a bluff overlooking the Pacific Ocean; we brought together members of the Goal Zero community for a farm-to-table meal prepared by local chef Alvaro Rojas. A long-time Santa Barbara resident and culinary entrepreneur, Alvaro whipped up a gourmet taco bar using Sous-vide, induction plates, and portable fridges powered by Goal Zero Power Stations.
Each ingredient was sourced from a local vendor, and some of the vegetables were pulled directly from Al's aquaponic greenhouse garden housed on location at Dos Pueblos Orchid Farm.
Shipping Container Home in Joshua Tree
When Ben Uyeda set out to build his vacation home in the middle of the desert, he needed a way to power his tools. Not yet tied into the grid, electricity wasn’t an option. What he did have was sun—and lots of it.
Ben easily charged his battery-operated power tools using solar power throughout the build. During our road trip this summer, we stopped by the container house to take a look at the project and set Ben up with an energy storage system that will provide backup power to the house in case of an outage.
Solar, Power, and Light in Monument Valley
The Goal Zero crew has been traveling to the Navajo Nation for years to install solar, power, and lights in homes that previously relied on gasoline or hefty car batteries.
At stop number five on our road trip, we met up with our friend and talented photographer, Mylo Fowler, in the gorgeous, sweeping Monument Valley. During our time there, we stayed in traditional Hogans, ate delicious Navajo fry bread, and talked with Mylo about what solar power means for these families.
Electric Dirtbikes in Moab
Since Day 1 at Goal Zero, we’ve been driven by adventure and innovation. We wrapped up our 10-year anniversary road trip with a few days of exploring one of our favorite places on earth with a crew of fellow adventure lovers and innovators. We met up with the masterminds behind CAKE bikes as well as photographer Travis Burke and zipped around Moab on electric off-road motorbikes.
Designed with an ethos of exploring with respect, CAKE bikes are helping to usher in a new wave of clean, quiet electric motorbikes. And when you’re ripping around Slickrock for days out in the desert, you’re going to need an equally clean, quiet way to charge up. For the duration of the adventure, the crew kept their fleet of bikes powered off-grid with Boulder solar panels and Yeti power stations.
