Goal Zero Brand Identity

I led the initiative to expand Goal Zero branding beyond traditional outdoor enthusiasts by aligning our core values, mission statement, and target audiences with our vision.

We updated our product roadmap, diversified our brand ambassador team, began attending new consumer events, created partnerships with like-minded brands, pursued new retail and B2B sales channels, and re-imagined our content creation.

As a result, our brand awareness tripled, revenue skyrocketed, and Goal Zero products are now seen as beneficial to everyone, everywhere.

Creative Director / Director of Brand Marketing

Goal Zero was born from one belief: lack of resources should never limit human potential.

We started by using solar-powered products to help people lift themselves out of difficult circumstances, providing them with the basic means to improve their lives.

Out of these origins, we pioneered a category of portable, sustainable power engineered to improve the human experience. We help you prepare for the unexpected, get out further, stay out longer, and connect with those who matter most.

Power Anything Anywhere

Gaining alignment through a shared vision opened our minds. It allowed us to expand our target audience and motivated us to create products and content to prove that you really could “Power Anything, Anywhere.”

Our Expanded Brand Ambassador Team

It was a privilege working with such a talented group of people. This team allowed us to share our story and product assortment authentically. Their trusted endorsement came only after experiencing Goal Zero products in practical application.

  • Alex Honnold

  • Renan Ozturk

  • Lillian Libecki

  • Mike Libecki

  • Mylo Fowler

  • Kalen Thorien

  • Matt Crawford

  • Taylor Rees

  • Ted Hesser

  • April Vokey

  • Brody Leven

  • AJ van de Water

See the brand in action

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Goal Zero: Quinn Brett Conquers The Divide