Experience the Power of Yeti X.
Goodbye, Gas Generator. Hello, Goal Zero Yeti X.
Goodbye to dangerous fumes. So long to spilling gas. You’ll never need to change another spark plug again. Now you can back up your home, power a fridge off grid, run your CPAP while camping, and throw an epic tailgate party, all with clean, quiet, maintenance-free portable power. Power anything you can from a wall outlet, anywhere imaginable.
We launched a full lineup of new products over the course of 18 months. We needed to develop an evergreen campaign that consistently resonated and inspired regardless of timeline.
The campaign launched in January 2020 at CES (bad timing) and ran until fall 2021.
Creative Director / Director of Brand Marketing
Product focused video content to educate and inspire.
We created two types of videos for the launch of each product. One was a ‘tech video’ that focused on all technical aspects of the products. The other was lifestyle-oriented and created to inspire the audience to imagine how the products could fit into their life.
Photography to show how the product can be used.
Activation in retail and tradeshows.
